A vibrant, forward-looking
seaside town

Located on the historic
seafront promenade,
Victoria Baths is in a
prime spot for leisure
and tourism.

Its magnificent coastal setting, beautiful architecture and excellent retail, hospitality and visitor attractions make it a loved and popular location.

Now with a population of over 90,000, Southport grew rapidly during the Victorian Era, becoming ‘a fashionable watering place’ with the Victoria Baths at its heart. It boasts 22 miles of beautiful coastline, tree-lined streets, parks and gardens all of which serve to reinforce the opportunity to create something unique and special with the reborn Victoria Baths.

Key Southport facts

  • A Guardian top 10 UK coastal resort
  • Strong independent restaurants, bars, coffee shops and tearooms
  • Over 500,000 visitors per year enjoy Southport’s Pleasureland
  • Primary retail catchment area of 268,000 people, 343,000 people within 30 minutes’ drive
  • 1.4m sq ft of retail and leisure space in the town centre hub
  • 22 miles of coastline and coastal access
  • Events draw over 250,000 visitors each year
  • 765,000 staying visitors each year
  • £597 million economic impact

Tourism is a major part of the Southport economy generating over £597 million per year for the local economy and traditionally employing over 6,000 people. Southport is a classic seaside resort with plenty to offer lovers of art, architecture, craft beer and food.

This is a town full of opportunity, and Victoria Baths is a key part of that offer.


Graham Bowling BSc (Hons), MRICS, Director


01704 500 345


42-43 Promenade,

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