For future generations

We welcome investors with a vision that complements our wider ambitions for Southport as a leading national visitor destination and a place to Live Well.

Southport and Victoria Baths have the right ingredients for successful investment and sustainable growth.

The Victoria Baths’ regeneration offers an exciting and flexible opportunity. We are looking for investors of imagination to bring new life to this much-loved historic building, whose history of nearly two centuries has seen it time and again taking a central place in shaping the life of one of the country’s most vibrant coastal resorts. Southport has a bright future, so does Victoria Baths.

A vibrant and forward-looking seaside town

Southport attracts over 9 million visitors per year

About Southport

Iconic in its role in shaping the town, Victoria Baths is now ready to play a key part in reimagining Southport’s future.


  • Just a short walk from Southport Train Station, with direct trains from Liverpool and Manchester.
  • Southport attracts 9.2 million visitors per year.
  • Tourism is a major part of the Southport economy, generating over £597 million per year for the local economy and employing over 6000 people.
  • Primary retail catchment area of 268,000 people while over 250,000 visitors come to Southport for the events programme each year.
  • £724 million retail comparison expenditure.
  • Planned £20 million investment in Waterfront Development.

The best is yet to come

Today’s Victoria Baths presents a magnificent opportunity to a developer with vision.

Beautiful original features are just

waiting to be revealed


We’d like you to focus on rethinking Victoria Baths in new and creative ways, to support the local economy, to generate local employment opportunities, and to support local businesses in Southport.


Victoria Baths is an adaptable space. In the 1980s, significant changes were accommodated by the flexibility of its wide internal spaces, including a health club, a nightclub, bars, and squash club with little loss of original fabric.


Southport is a leading leisure destination, attracting 9.2 million visitors annually. Its magnificent coastal setting, beautiful architecture, an excellent events programme and an abundance of hospitality and visitor attractions make it a popular location.


Graham Bowling BSc (Hons), MRICS, Director

01704 500 345


42-43 Promenade,

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